Brand Theory

Brand Theory

Since its inception SOSC has been a place for people to share, create and build on the frontier of the digital world. With our magpie mascot leading the flight.

Our identity captures elements from two distinct areas: our members and the Magpie. Converting them into a distinct visual system.

Blending classic modernist graphic design with colors and textures inspired by the shimmering iridescence of a Magpie's feathers.

The Magpie reflects our members' personalities. Curious, adaptable, and innovative.

The design style speaks to our community's drive for signal above all else.

We won't share more than that for now because we'll bore you to death. But, trust us, the rabbit hole goes much deeper.

On this page



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