More will be written on this topic soon but, for now, our brand identity should always aim to be:
- Crystal Clear
We are designing for our community internally and to attract future members. We want to stand out in a noisy online world without being messy and eccentric. Our messaging should be crystal clear and our design system adaptable for any execution.
Ultimately, we want our community to express themselves through the SOSC identity. Picking up these elements and creating their own content, designs, derivatives, graphics, and artwork.
Spreading the SOSC message out into the culture.
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