Intent of this Guide

Intent of this Guide

Our intent with this guide is not to restrict creativity and innovation: far from it.

What we strive for is a coordinated and consistent brand presence in everything we create.

We want you to be able to pick up the elements in these guidelines and develop your own content, graphics, or tools.

By utilizing these guidelines you'll be able to make things that look like they came from the Shiny Object Social Club, every time.*

These guidelines are also a living document, so please do refer back to them often. There are likely to be regular updates.

*We do encourage artistic remixes and derivatives of our identity. Our core team is always willing (and eager) to speak with creators of all kinds. However, please do not alter our identity for official brand communications. Use common sense and these guidelines when evaluating design executions.

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